Sometimes, when the best laid-out plans go awry,
brand managers begin to wonder – why strategize?
But that’s exactly the reason why they need the services of brand strategy consulting firms in the first place.


The networked, digital era, with the audience having dwindling attention spans, demands for brands that know what their core is. It’s much like brands being a human and their values being their soul. This is where brand strategy agencies, like Lemonad, come as communication charioteers. We are not one of those brand strategy consulting firms that boast about formulating marketing schemes without knowing how to differentiate between positioning and proposition. Rather, we are a research-driven, creatively-armoured, and thoughtfully evolved brand strategy firm that believes in digging out the brands’ true potential.


Brand strategy is a divinely orchestrated blueprint that encompasses multiple components of your company’s character and ultimately aims to make it identifiable—transforming your company into a legit brand. A brand strategy agency plays the role of formulating the blueprint, moving over the usual things logo, website or product name. It taps every possible segment of consumer emotions, needs, and competitive market first.

Lemonad has carved a position of the most sought after independent strategic brand architecture agency in India. Through the comparison and exchange with many clients in different industries, we have gained wide knowledge and brand strategy formulation expertise.


Lemonad, as one of the most trusted brand strategy consulting firms, will dig out the market, study your competitors, conduct a thorough SWOT analysis, and grasp the ins-and-out of the product/service that the brand offers. Being cognizant of every possible segment helps us give life to the brand. The promise it offers to consumers, the way it speaks, walks, and thinks; imbibing soul in to the brand so that it becomes capable enough to build meaningful relationships with people.