DON’T JUST SIT THERE! START INSTAGRAM MARKETING

Did you know that 80% of people on Instagram follow one or the other business? Think about what that could do to your marketing stats! Haven’t started yet? Well, what are you waiting for? Here’s all you need to know.

WHY IS INSTAGRAM SO POPULAR?

Well, the first and the most obvious reason is its ease of use. It’s just over 10 years old and has overtaken some of the oldest social media platforms mainly because it’s so simple to operate – just click and add an image. But this is also what deters many from using it – after all, there’s only so much you can do with an image right? Wrong. We’ll tell you why in a bit – but before that, there are a few other reasons why Instagram has taken the world by the storm.

WHY IS INSTAGRAM GOOD FOR YOUR BUSINESS?

Fair enough. What do you look for on social media platforms? Followers, who share your content right? At least that’s mainly what helps your business and brand grow. Your followers on Instagram can give you great insights about your audience – their age, preferences, likes, and dislikes, and so on. This data can help you narrow down your target audience and create your campaign and strategy around them. Besides, don’t forget Instagram is the easiest to use on phones which means you can click and share your experience on the go – literally – unlike say Facebook where you might want to add text to your post which can be harder on phones. Using the Instagram app you can easily share your own photos and those of people you follow on other platforms like Twitter, Flickr, Facebook, and Tumblr – straight from your phone. Voila! You are on at least 5 platforms with just a few clicks! Granted that you can only use photos but Instagram still lets you follow and be followed – which means you can take your followers to other platforms and attract followers from other platforms to Instagram – and that my friend is your cue to use it to expand your customer base.

HOW DOES INSTAGRAM MARKETING WORK?

Many businesses are already leveraging this great platform for business but if you’re wondering how a few photos can enhance your bottom line here goes:

SHARE QUALITY

Your content will only be shared if your followers truly love it and it generates a strong desire to share with friends. Remember there are millions of people on the platform and everyone’s posting almost every day. So if you want to get any kind of traction make sure your content is beyond awesome. You could – if you haven’t already – set up a regular Instagram account and give it a shot before you go pro. Follow a bunch of people and share their content. You’ll get a sense of what works and what doesn’t. Then you’ll know what you should or should not do.

BE HUMAN

Users are no longer happy with a great front. They want to peek behind the curtain to see what you are all about. Posting content in this vein – telling consumers how you care about them and the value you bring to them will make your content attractive and sharable. Why? Well, because those who view it will relate to it. When your content resonates with consumer pain points and brings a solution, that solution has far more value than content that tries to sell.

TALKING PICTURES

Instagram is an image platform. Quick shots taken from mobile devices may not do the trick. The point we’re trying to drive home is, your images should be of the highest quality that highlights the special characteristics of your product and convey your brand message and USP. Of course, the latest smartphones have great cameras and you can do a good job using those – but you need to make sure you get every element of photography – such as lighting, positioning, focus, and so on – right.

TELL STORIES

Using images already on Instagram you can create a sequence – a story – that conveys a message to your users. Instagram stories are essentially 30-second long slide shows that remain live for 24 hours. While you don’t need to spend a whole lot of time polishing your content for this, you should ensure that your message comes across. It’s a way to casually share something with your followers – and show that you are human. Your followers feel that they are experiencing the “real” thing and hence it generates great engagement.

ENGAGE

Posting high-quality human content is not enough. That will attract true followers. But it will not necessarily turn them into loyal consumers – or even one-off consumers. If your followers get answers to questions that arise from the content you shared, they can relate to your business and brand. They’ll feel valued and cared for and they’ll come back for more.

ACTION

Actionable posts tell users to do something. This helps generate comments and brings people tagged in these comments to view your content – and hopefully follow you. Of course, this opens the door for negative comments too – but look at the bright side – if you respond in a positive way it triggers a discussion about your business. If things begin to slide, you can stop responding and request everyone to use messenger for their complaints/feedback.

BE CONSISTENT

You don’t have to post every day. But whatever frequency you use – stick to it. Be consistent also with your colour theme, style, and other aspects – oops elements – of branding. Remember that people are viewing your brand across cyberspace and not just on Instagram. Consistency – not just on Instagram but elsewhere too – will help people recognize you so you’ll attract the right audience and do away with the rest.

CREATE CONTESTS

Another great way to generate talk about your content is to run a contest. The icing is that rewarding your most adherent followers – who win the competition of course – will encourage others to talk about it and participate next time. The contest could be anything from captioning one of your posts to creating a new one for you. Executing contests might require some dexterity but if done right they’re a great way to expand your reach..

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WHAT IS LOCAL SEO? HOW DOES IT HELP TO BOOST YOUR BUSINESS LOCALLY?

SEO is a common enough term in marketing. All search engine optimization services in India as well as overseas perform SEO as a part of their digital marketing to rank at the top of Google search results. But ranking at the top when a buyer from down the street, searches for a business, product, or service “nearby” or “in a particular location” is not necessarily implicit in your SEO. Enter Local SEO.

What is Local SEO?

Consider a scenario where a new set up boutique is looking for a conveniently located digital marketing and SEO service close by. The owner of such a business would naturally search for something like SEO Company near meEven if you rank among the top 10 in Google search or even among the top 5, you are still likely to be missed by this boutique because when a user adds the words near me or nearby, the Google algorithm prioritizes the geographical location when ranking the results. So even if you are located close to the boutique, another company may rank higher than you may.

Local SEO helps you rank higher not only within the industry but also within the location.

How does Local SEO help Business?

Geographical prioritization is not the only reason why you should add local SEO services to your regular SEO though that is important too if you want to increase your visibility and generate organic local traffic.

Traffic

The pandemic lockdown situation escalated the demand for locally available products and services. This ramped up the already fierce competition among local businesses. Business owners began searching for ways to drive online traffic their way. Pandemic or not though, whenever a person on the go searches for – say a restaurant or petrol pump – en-route, ranking among the top three locally available businesses is of paramount importance.

Retention

Once your consumer has found your business – and satisfied – he is likely to return for more. This is particularly important for businesses in residential areas such as DTP services and laundries. You will not only attract and retain customers living in the neighbourhood but are also likely to grab the attention of frequent fliers in your area – people who visit frequently – and require local services.

Competitiveness

Mobile users have a short attention span and they are likely to hit one of the top few businesses that show up in their search. Businesses that rank lower are unlikely to get business from passers-by looking for a quick fix like an insole for their shoe or a quick bite. To avoid being lost in a list of local businesses, it is important not only to be present within a certain radius but also to be among the top 5 if not 3 in Google local SEO rank.

Organic Business

The millennial user shares his experiences – both good and bad – on social media including Whatsapp. So when friend 1 asks friend 2 for a local service that is conveniently located – think beauty parlour or salon – your local SEO will come in handy to give you better word-of-mouth driving organic social media traffic – a definite plus for your business.

Alliances

Cross-selling and referrals are common among businesses located close to one another. If you rank among the top few businesses that show up in a local search, other – perhaps smaller – businesses in your area may approach you for references, cross-selling and other business alliances. This will not only increase your organic traffic but also bring in referral customers.

Vocal for Local

That’s not just a phrase coined by Prime Minister Modiji. There are many consumers out there, who believe in promoting local business. So if you want to shine and do your community, area, and hometown proud, you must let that shopping in your locality know. Moreover, you might just end up winning sponsorship to the local football team – giving your business huge visibility.

Trust

People searching online for businesses close to wherever they are; usually hit one of the first three that show up – not only because it’s easy to do but also because they instinctively trust Google Ranking. So if your business is up there, you are likely to garner the trust of the user on the strength of visibility alone. Of course, you must follow this up with quality if you want to retain the customer.

Google Pack

If you’ve ever searched for something like SEO Company near me, you would have seen that Google displays the first three entries differently. This is commonly referred to as Google’s 3-Pack. These entries are easier to connect because of direct links to their website and a map showing how to get there. This means that the user will not only see your business first, he can quickly get there too.

Near-Zero Cost

The millennium consumer lives a fast-paced life with little time to spend on shopping and stocking up. Operating through their phones, they are apt to do a quick search for local businesses. According to Midriffinfosolutions,, research shows that 80% of the disposable income in USA is spent within 20 miles of home. Local SEO is therefore important if you want to attract and retain local customers.

Ready to Buy

Although online shopping is trending, people still prefer to visit stores before actually making a purchase – particularly when it comes to essentials – perhaps because they need the items quickly. Reason notwithstanding though, the fact – says SearchEngilneLand –  is that 90% of all retail purchases are made at a physical store. Local SEO, therefore, assumes even greater importance than regular SEO.

Local SEO plays an important role in your marketing and branding strategies. LitmusBranding offers search engine optimization services in India. So if you are looking for local SEO services, contact us now.

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